Optima’s Aloe Pura range consists of Aloe Vera juices, tablets, capsules, haircare & skincare products. Aloe Vera has been used for centuries for cosmetic and therapeutic benefits. It was first sold in the 1950’s. Over 250 species of Aloe Vera exist, however only Aloe Barbadensis Miller and Aloe Arborescens Miller are grown commercially. Optima are Europe’s leading manufacturer of Aloe Vera products and were the first company in Europe to receive the International Aloe Vera Science Council seal of approval for quality and purity.