Our Mission Statement


The pursuit of excellence in all that we do – fair and ethical at all times and in all relationships.
  • Our products should enrich the quality of people’s lives and help secure a safe future for all people by being ecologically sound
  • The people of Wholefoods are our most valuable asset
  • The well-being of our customers and their customers are paramount – we recognise that quality of service and products are essential to our success
  • These beliefs and values must guide our behaviour, dealings, strategies and our relations with customers, suppliers and each other